Creative Websites
One of our main directions is creating award winning creative websites. We have over 50 world-recognized design awards including
Red Dot, Webby, San Francisco Design Week, Awwwards and ADC*E.
Service
01. Discovery
Having a strong understanding of a project and its goals is critical to achieving the best results. We always begin with outlining the goals of the website. This is the foundation on which we build the solution.
Interview with stakeholders
Our work begins with a Stakeholders interview. Understanding the Goals, Mission, and Vision of the company is imperative to a successful end result. Discussing brand, direction, a timeline, and any potential limitations gives us the necessary input we need to create a successful product. We collaborate closely between our team and the client during our design process and work together to achieve the desired results.
Research
We carefully analyze the market and users and competitors before we begin to work on the design aspect of a project. This helps ensure your website stands out from competitors and that we reach our focused goals. For website redesign projects, we analyze the existing website, using analytics, heatmaps, and other like minded tools. Depending on the project’s needs, we often create Personas, Customer Journey Map, and Informational Architecture.
02. Design Exploration
We work to find elevated creative ideas to communicate the heart of products and/or services. The Design Exploration phase is the starting point. We brainstorm what we want to convey on a website and the best medium for communicating those ideas.
Brainstorm
This is where the magic begins. In the brainstorming phase, we utilize various creative methods to introduce fresh, inventive ideas that grab the user's attention and emphasize a product’s highlights. This is where our creative team works together to brainstorm the strongest project direction.
Mood boards and brand voice
We create a moodboard and assess “who” and “what” the brand is, what we want to tell users about a product, and how we want them to think regarding the brand.
General look and feel
We love to lead with a general look and feel for a website. With this in mind, we create 1 or 2 options for the main website blocks. We discuss these ideas with the team and stakeholders, test it with potential users, decide which option is most optimal for our users and objectives, and then formulate the best way forward.
Testing
We believe in testing our initial ideas before executing therefore, we often test UI concepts with potential users. One of the tests we use is the “5 second test”, which shows whether we can grab a user’s attention in the first 5 seconds and determine how clearly the product or services are being communicated.
03. Working with content
Content is the primary segment of a website. All designs should work around the primary content to present products and/or services in its highest form. Great content is crucial to a great website.
Copy
Copy is one of the most important elements of a website. How you communicate with your users, how clear your message is, and how strong your story is are all critical in a successful launch. It is vital that users understand in the first 5 seconds what products and/or services are.
Photos, videos and graphics
We work with professional photographers, videographers, illustrators, and motion designers to create eye-catching, high quality content that tells your story.
04. UX/UI Design
Getting involved from the first five seconds ensures that they find what they are looking for and makes their interactions satisfying and intuitive. These are our goals for this phase of the process.
Wireframes
The goal of this stage is to assess the best user navigation functionality and website interaction.
UI Design
Based on the general look and feel we choose, we then continue working on the UI design to strike the balance between creativity and high performance. We are building a design system that allows for easy scale projects while maintaining consistency.
Prototype
For testing and presentation purposes, we create prototypes that represent the main user flow and give the feeling of how website will look and work.
Check more of our creative websites
05. Animations
Animations give websites life. They bring a website up a level by implementing interaction and guaranteeing a greater collective experience.
Goal and idea
Depending on a project’s needs and goals, we offer various types of animations: UI animations, illustrations and icons animations, promo videos.
Implementation
Whenever possible, we create animations in Lottie format, enabling us to send it to developers as a JSON file. This ensures that there is no need for additional work on the developers side and that the animation will be implemented exactly the way it was designed.
06. Implemen-tation
We make sure that all of the creative ideas are implemented and brought to life–keeping the strongest development principles and website performance in mind.
Close teamwork during the whole process
We work closely with developers, starting from idea validation to ensure there are no technical limitations. We continue our collaboration process throughout the development process to be sure everything is working as intended and provide additional screens, states, or explanations as needed.
Check out some examples of our implementation here:
Let's Start Creating Something Special!